Marketing for Dummies CD + PRICE WATCH * Amazon pricing is not included in price watch

Marketing for Dummies CD

Whether you want to introduce a new product or jumpstart your existing marketing plans, this friendly guide can help. Packed with expert tips, from identifying customers to using online resources to size up competitors, this updated edition of Marketing For Dummies leads you step by step through the four P's of marketing—product, pricing, positioning, and placement. Discover how to: Prepare hard-hitting campaigns Plan and stick to your budget Use research effectively Increase consumer awareness Satisfy your clients' needs Boost your sales Read More

from£20.57 | RRP: £12.18
* Excludes Voucher Code Discount Also available Used from £5.63
  • 0061374326
  • 9780061374326
  • Alexander Hiam
  • 1 November 2007
  • HarperAudio
  • Audio CD (CD)
  • 2 Abridged
  • Audiobook
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