Marketing for Managers: A Practical Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing for Managers: A Practical Approach Book

Introduces readers to the fundamental issues underlying marketing concepts and strategies. This title debunks the notion that marketing is an overly complicated discipline shrouded in mystery; offers readers strategic insights into marketing; shows that marketing is not as simple as merely giving customers what they want.Read More

from£29.24 | RRP: £38.99
* Excludes Voucher Code Discount Also available Used from £9.34
  • Pickabook

    Leyland Pitt, Christo Boshoff

  • 0702178055
  • 9780702178054
  • Leyland Pitt, Christo Boshoff
  • 18 October 2010
  • Juta Legal and Academic Publishers
  • Paperback (Book)
  • 272
  • 3rd Revised edition
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