Marketing for Schools (Cassell Education) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing for Schools (Cassell Education) Book

Aimed at school managers who need to take long-term decisions on the direction of their school, this work first introduces the basic principles, philosophies and concepts of marketing, and then provides more advanced approaches and practical tools with real examples. It covers marketing research methods which are suitable for schools, a marketing audit, and strategic analysis and planning. Finally, the author examines some alternative approaches to designing strategies and individual components such as communications, pricing and developing new products.Read More

from£37.12 | RRP: £25.00
* Excludes Voucher Code Discount Also available Used from £6.02
  • 0304332550
  • 9780304332557
  • Ian Evans
  • 27 July 1995
  • Continuum International Publishing Group Ltd.
  • Paperback (Book)
  • 160
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