HOME | BESTSELLERS | NEW RELEASES | PRICE WATCH | FICTION | BIOGRAPHIES | E-BOOKS |
+ PRICE WATCH
* Amazon pricing is not included in price watch
Marketing for Tourism Book
The second edition of this text provides an introduction to the theory and practice of marketing in the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice, chapter objectives and assignments. The book covers all aspects of the marketing mix in relation to the tourism industry which includes planning, research, communications, advertising, distribution and public relations. It has additional case studies section with more than 6 cases drawn from all aspects of the industry from marketing tourist attractions to survival of a travel agent and there are clear objectives and additional lengthier assignments for students at all levels. It is aimed at students taking the BTEC National in Travel & Tourism and the new HND in Travel & Tourism.Read More
from£20.23 | RRP: * Excludes Voucher Code Discount Also available Used from £6.90
- 0273038443
- 9780273038443
- J.Christopher Holloway, R.V. Plant
- 1 June 1992
- Financial Times Prentice Hall
- Paperback (Book)
- 272
- 2nd Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.
Would you like your name to appear with the review?
We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.
All form fields are required.