Marketing in Action Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing in Action Book

An examination of marketing and the way in which it works in practice, this book considers market segmentation, research, planning, product development, communications, pricing and demand. The world of advertising and public relations is discussed and overseas markets assessed.Read More

from£24.28 | RRP: £17.99
* Excludes Voucher Code Discount Also available Used from £3.68
  • 0273034596
  • 9780273034599
  • Jon Sutherland, Nigel Gross
  • 17 June 1991
  • Financial Times Prentice Hall
  • Paperback (Book)
  • 288
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