Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy (Routledge Studies in International Business and the World Economy) Book

Exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the AfricanRead More

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  • 0789001411
  • 9780789001412
  • Emmanuel C. Alozie
  • 7 May 2009
  • Routledge
  • Hardcover (Book)
  • 144
  • 1
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