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Marketing in Hospitality and Tourism: A Consumer Focus (Hotel & catering) Book
The book is divided into four parts. Part One focuses on consumer decision-making and the implications for service delivery and quality in hotels and restaurants. The second section deals with predicting consumer behaviour and segmenting travel markets, and the third part covers the role of consumer research in new-product development. The last part looks at the development of marketing communication strategies to reinforce and change consumer attitudes to leisure markets.Read More
from£30.37 | RRP: * Excludes Voucher Code Discount Also available Used from £6.90
- 0304328251
- 9780304328253
- Richard Teare, Josef A. Mazanec, Simon Crawford-Welch, Stephen Calver
- 27 October 1994
- Thomson Learning
- Paperback (Book)
- 256
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