Marketing in Practice 2001-2002 (CIM Coursebook) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing in Practice 2001-2002 (CIM Coursebook) Book

'Marketing in Practice 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing in Practice module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains:·a firmly international perspective·new material to cover budgeting, gathering material across borders and e-marketing issues·a completely revised Continuous Assessment unit·new and up to date examples and case studies to illustrate the theory·additional text references and website references·preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answersComprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. co-written by the CIM Senior Examiner for the Marketing in Practice modulecompletely revised and updated to fit in with the CIM Marketing in Practice syllabusofficially endorsed by the CIMRead More

from£29.68 | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £35.55
  • 0750653043
  • 9780750653046
  • Mike Hyde
  • 1 July 2001
  • Butterworth-Heinemann Ltd
  • Paperback (Book)
  • 256
  • New edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.