Marketing in Publishing (Blueprint Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing in Publishing (Blueprint Series) Book

Marketing in Publishing offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, Marketing in Publishing is an essential resource for marketing professionals.Read More

from£N/A | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415151341
  • 9780415151344
  • Robin Birn, Patrick Forsyth
  • 26 June 1997
  • Routledge
  • Paperback (Book)
  • 176
  • 1
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