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Marketing in Travel and Tourism Book
Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing and goes on to illustrate the range of applications practised in the modern visitor economy.Read More
from£46.97 | RRP: * Excludes Voucher Code Discount Also available Used from £3.86
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Pickabook
Victor T.C. Middleton, Alan Fyall, Mike Morgan
- 0750686936
- 9780750686938
- Victor T.C. Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod BSc. MSc. MBA PhD. FCIM
- 20 March 2009
- A Butterworth-Heinemann Title
- Paperback (Book)
- 528
- 4
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