Marketing of High-Technology Products and Innovations Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing of High-Technology Products and Innovations Book

This book focuses on the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose. Readers will learn best-practices high-technology marketing-adaptations to standard marketing practices for success in high-tech markets. Filled with decision frameworks and strategies that reflect cutting-edge research and practice, this book includes a plethora of global examples and applications.Read More

from£26.43 | RRP: £48.99
* Excludes Voucher Code Discount Also available Used from £65.47
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