Marketing the E-business (Routledge Ebusiness) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing the E-business (Routledge Ebusiness) Book

Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution.Read More

from£49.02 | RRP: £24.99
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  • Product Description

    E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.

    Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:

    Mobile marketing
    Social networking and blogging
    E-segmentation
    Customer relationship marketing online

    Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.

  • 0415965012
  • 9780415965019
  • Lisa Harris, Charles Dennis
  • 13 December 2007
  • Routledge
  • Paperback (Book)
  • 368
  • 2
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