Marketing the Museum (Heritage: Care-Preservation-Management) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing the Museum (Heritage: Care-Preservation-Management) Book

Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums in achieving their ultimate purpose of serving the community.Read More

from£N/A | RRP: £29.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Product Description

    With increasing pressure on museums to be more commercial and more professional, those working in museums find that they need to know about marketing. In response to this need, Marketing the Museum is the first book to apply the concepts and principles of marketing to the museum world.

    Fiona McLean works out whether it is possible to define a "product" and "customer" when talking about museums. She also examines how these models need to be adapted if one is going to successfully attract more visitors to exhibitions. She guides the museum professional to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation and gives practical guidelines to the specific ways in which marketing can be tailored to the needs of museums and become a useful as well as an acceptable part of today's museums in achieving their ultimate purpose in serving the community.

  • 0415152933
  • 9780415152938
  • Fiona Mclean
  • 26 December 1996
  • Routledge
  • Paperback (Book)
  • 272
  • 1
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.