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Marketing to the Social Web: How Digital Customer Communities Build Your Business Book
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ASDA
The first edition of Marketing to the Social Web has become one of the strongest titles in the market place on the hot topic of social media. Three new chapters and additional updates to this second edition will enable the book to stay relevant and compete with the growing number of business books on social media and marketing.
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Blackwell
Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber...
- 0470410973
- 9780470410974
- Larry Weber
- 13 March 2009
- John Wiley & Sons
- Hardcover (Book)
- 272
- 2nd Edition
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