Marketing w/ OLC and Premium Content: WITH OLC AND Premium Content Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing w/ OLC and Premium Content: WITH OLC AND Premium Content Book

Features in-text and boxed examples that highlight global issues technology ethics applied decision making chapter opening cases and part-ending cases. This work also includes other marketing themes such as global marketing customer relationship management small business and entrepreneurship.Read More

from£67.48 | RRP: £47.99
* Excludes Voucher Code Discount Also available Used from £6.31
  • Product Description

    "Marketing, 14/e", by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.

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