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Marketing with Online Learning Center Premium Content Card: AND Online Learning Center Premium Content Card Book
Marketing, 14/e, by Etzel, Walker and Stanton continues to be a popular, low-cost, paperback option in the Principles market. This text is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integrated throughout the text include critical and current themes such as global marketing, customer relationship management, small business and entrepreneurship.Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0073252891
- 9780073252896
- Michael J Etzel, Bruce J Walker, William J Stanton
- 1 January 2006
- McGraw-Hill Higher Education
- Paperback (Book)
- 706
- 14
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