Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Book

M: MARKETING is the newest Principles of Marketing textbook on the market, and was created with students' and professors' needs in mind. The content is the same as in the hard bound Grewal/Levy 1/e, except that a few of the chapters are combined.Read More

from£27.79 | RRP: £34.99
* Excludes Voucher Code Discount Also available Used from £29.87
  • Product Description

    Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing", making it the most modern and forward thinking of all principles of marketing offerings. It seeks to apply the marketing concept. Marketing and its supplementary package was built from scratch by focusing on what the market wants. The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics. .

  • 0071285466
  • 9780071285469
  • Dhruv Grewal, Michael Levy
  • 30 January 2009
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 2
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