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Marketing Book
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.Read More
from£29.02 | RRP: * Excludes Voucher Code Discount Also available Used from £5.63
- 0314011323
- 9780314011329
- William G. Zikmund, Michael D'Amico
- 6 February 1993
- South-Western, Division of Thomson Learning
- Hardcover (Book)
- 800
- 4th Revised edition
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