Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Book

This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.Read More

from£29.02 | RRP: £21.50
* Excludes Voucher Code Discount Also available Used from £5.63
  • 0314011323
  • 9780314011329
  • William G. Zikmund, Michael D'Amico
  • 6 February 1993
  • South-Western, Division of Thomson Learning
  • Hardcover (Book)
  • 800
  • 4th Revised edition
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