Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Book

The exciting new edition of Marketing continues the established tradition of adding value far beyond any expectations. Extensive research has been done to ensure this edition provides a comprehensive, up-to-the-minute introduction to the field of marketing. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text provides readers with an exhilarating first introduction to the dynamic world of marketing.Read More

from£N/A | RRP: £34.60
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0324068611
  • 9780324068610
  • Charles Lamb, Joseph F. Hair, Carl McDaniel
  • 3 May 2001
  • South-Western, Div of Thomson Learning
  • Hardcover (Book)
  • 750
  • 6th edition
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