Marketing (Business Masters) Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing (Business Masters) Book

This introductory text provides a comprehensive guide structured to cover milestones in marketing thinking and demonstrate their application. It should be useful to students coming to the subject for the first time but may also benefit practitioners as an aid to tactical marketing thinking and as a pointer to more advanced strategic marketing planning processes and structures.Read More

from£29.68 | RRP: £21.99
* Excludes Voucher Code Discount Also available Used from £6.05
  • 0333658477
  • 9780333658475
  • Geoffrey A. Lancaster, Paul Reynolds
  • 4 November 1998
  • Palgrave Macmillan
  • Paperback (Book)
  • 336
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