Marketing Book + PRICE WATCH * Amazon pricing is not included in price watch

Marketing Book

Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing.Read More

from£N/A | RRP: £33.99
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  • Blackwell

    This essential introduction to marketing is especially designed for undergraduates studying marketing for the first time. It provides a comprehensive overview of marketing issues, including strong coverage of contemporary areas such as Internet...

  • Pickabook

    Geoff Lancaster, Paul Reynolds

  • 0333987896
  • 9780333987896
  • Geoff Lancaster, Paul Reynolds
  • 24 September 2003
  • Palgrave Macmillan
  • Paperback (Book)
  • 365
  • 2nd Revised edition
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