Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia Book + PRICE WATCH * Amazon pricing is not included in price watch

Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia Book

There's probably no woman in America who is as famous--or controversial--as Martha Stewart. In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richest self-made businesswoman in America." While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts. Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing." The result is an interesting and often scandalous story of a woman who proves to be far more complicated than the image her media empire projects. --Harry C. Edwards Read More

from£N/A | RRP: £33.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Product Description

    Martha Inc.

    "In this spectacular book, Christopher Byron gets all the way to the heart of Martha Stewart." —David McClintick, author, Indecent Exposure

    The story of Martha Stewart is the story of an incredible woman who had the brains to recognize opportunities when they dropped in her lap and who had the drive, energy, and determination to turn them into unprecedented success by gathering around her, and often ruthlessly exploiting, the talents, and sometimes even the loyalty of many people.

    The less visible story is how, and ultimately why, all this happened-the hidden world of Martha Stewart and her dreams. That is our story -the story of a little girl who never got over what life never gave her and wound up inventing for herself a past she had never known-a hologram of life so powerful that it not only convinced her personally but mesmerized the world. In time, the quiet little girl from the house on Elm Place became the richest self-made businesswoman in America-by selling the world all her missing parts. This is the story of what was missing, why it was missing, and how she turned it into a billion dollars. —from the Prologue

  • 0471123005
  • 9780471123002
  • Christopher M. Byron
  • 11 April 2002
  • John Wiley & Sons
  • Hardcover (Book)
  • 416
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.