Mass Communication Theory: Foundations, Ferment and Future Book + PRICE WATCH * Amazon pricing is not included in price watch

Mass Communication Theory: Foundations, Ferment and Future Book

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition--now streamlined to increase accessibility--traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples.Read More

from£28.99 | RRP: £25.99
* Excludes Voucher Code Discount Also available Used from £5.59
  • 0534560881
  • 9780534560881
  • Stanley J. Baran, Dennis K. Davis
  • 6 August 1999
  • Wadsworth Publishing Co Inc
  • Paperback (Book)
  • 400
  • 2nd Revised edition
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