Mass Customization: The New Frontier in Business Competition Book + PRICE WATCH * Amazon pricing is not included in price watch

Mass Customization: The New Frontier in Business Competition Book

MASS CUSTOMIZATION--the trailblazing book that showed companies how to mass produce and individually customize their products and services--is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done. Read More

from£16.18 | RRP: £11.99
* Excludes Voucher Code Discount Also available Used from £3.22
  • 0875849466
  • 9780875849461
  • B.Joseph Pine II
  • 1 May 1999
  • Harvard Business School Press
  • Paperback (Book)
  • 368
  • New edition
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