Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism) Book + PRICE WATCH * Amazon pricing is not included in price watch

Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism) Book

This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media as well as on the Internet.Read More

from£66.15 | RRP: £24.99
* Excludes Voucher Code Discount Also available Used from £3.00
  • 0534560075
  • 9780534560072
  • Roger D. Wimmer, Joseph R. Dominick
  • 11 August 1999
  • Wadsworth Publishing Co Inc
  • Hardcover (Book)
  • 448
  • 6th Revised edition
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.