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Mass Media Research: An Introduction (Wadsworth Series in Mass Communication and Journalism) Book
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.Read More
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- 0534647189
- 9780534647186
- Joseph R. Dominick, Roger D. Wimmer
- 21 April 2005
- Wadsworth Publishing Co Inc
- Paperback (Book)
- 468
- 8th Revised edition
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