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MasterMinding the Store: Advertising, Sales Promotion and the New Marketing Reality (National Retail Federation Series) Book
The head of a leading New York retail ad agency shares his secrets for effective marketing and advertising This book shows retailers how to develop a marketing plan that profiles their optimum store customer. Ziccardi tells readers how to develop a unique message or image and to promote that image through both traditional and non-traditional advertising media, including billboards, print ads, cable and the Internet. Offers techniques for identifying the best customers, analyzing their buying habits, and drawing them into stores Packed with real-life anecdotes and examples of successful campaigns Read More
from£N/A | RRP: * Excludes Voucher Code Discount Also available Used from £N/A
- 0471139106
- 9780471139102
- Donald Ziccardi
- 23 January 1997
- John Wiley & Sons
- Hardcover (Book)
- 310
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