MasterMinding the Store: Advertising, Sales Promotion and the New Marketing Reality (National Retail Federation Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

MasterMinding the Store: Advertising, Sales Promotion and the New Marketing Reality (National Retail Federation Series) Book

The head of a leading New York retail ad agency shares his secrets for effective marketing and advertising This book shows retailers how to develop a marketing plan that profiles their optimum store customer. Ziccardi tells readers how to develop a unique message or image and to promote that image through both traditional and non-traditional advertising media, including billboards, print ads, cable and the Internet. Offers techniques for identifying the best customers, analyzing their buying habits, and drawing them into stores Packed with real-life anecdotes and examples of successful campaigns Read More

from£N/A | RRP: £20.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0471139106
  • 9780471139102
  • Donald Ziccardi
  • 23 January 1997
  • John Wiley & Sons
  • Hardcover (Book)
  • 310
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