Mastering Fashion Marketing (Palgrave Master Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Mastering Fashion Marketing (Palgrave Master Series) Book

This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.Read More

from£29.99 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £3.31
  • Blackwell

    The unique nature of the fashion industry can make it a challenge to apply generic marketing theory and models to fashion. Considering key areas including research, positioning, pricing, channels of distribution and promotion, the text provides...

  • 140391902X
  • 9781403919021
  • Tim Jackson, David Shaw
  • 22 December 2008
  • Palgrave Macmillan
  • Paperback (Book)
  • 240
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