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Mastering Marketing Management (Palgrave Masters Series (Business)) Book
This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.Read More
from£13.29 | RRP: * Excludes Voucher Code Discount Also available Used from £3.69
- 0333948971
- 9780333948972
- Roger I. Cartwright
- 29 January 2002
- Palgrave Macmillan
- Paperback (Book)
- 304
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