Mastering Marketing Management (Palgrave Masters Series (Business)) Book + PRICE WATCH * Amazon pricing is not included in price watch

Mastering Marketing Management (Palgrave Masters Series (Business)) Book

This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how marketing is much more than promotion and advertising. Written in a clear, easy to understand style, Mastering Marketing Management shows that marketing is an holistic and integral part of organizational activities.Read More

from£13.29 | RRP: £16.99
* Excludes Voucher Code Discount Also available Used from £3.69
  • 0333948971
  • 9780333948972
  • Roger I. Cartwright
  • 29 January 2002
  • Palgrave Macmillan
  • Paperback (Book)
  • 304
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