McDonaldization Revisited: Critical Essays on Consumer Culture Book + PRICE WATCH * Amazon pricing is not included in price watch

McDonaldization Revisited: Critical Essays on Consumer Culture Book

An international, multidisciplinary group of scholars examines the thesis of George Ritzer's popular book The McDonaldization of Society. The essays analyze the premise of "McDonaldization," provide richer theoretical discussions of the relationship between Ritzer's analysis and semiotics, critical theory, feminism, and postmodernism, and extend the thesis to other areas of consumer culture.Read More

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  • 0275961044
  • 9780275961046
  • 30 January 1998
  • Greenwood Press
  • Paperback (Book)
  • 232
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