Measuring the Impact of Your Web Site Book + PRICE WATCH * Amazon pricing is not included in price watch

Measuring the Impact of Your Web Site Book

How do you know if your Web site is meeting your business objectives? What can you do to make your site more effective? The authors address these and other questions in this serious, no-nonsense book that is heavy on graphs, charts, and case studies. Buchanan and Lukaszewski insist that the time to start measuring performance is during the development phase--before the site is live--and emphasize this idea in their "Web life cycle," which includes charts, planning, production, implementation, and operation. They start with how--or if--a Web site is a good solution for your company. Then the authors explain how to develop justification and measurement instruments, how to use them throughout the site's life cycle, and what their feedback means. Using the slogan, "You can't manage what you can't measure," the authors look at what your site's traffic really means and what a realistic return on investment involves. Measuring the Impact of Your Web Site goes beyond gathering and interpreting data and helps you set realistic site objectives, use content that maximizes gaining valuable customer feedback and demographics, and improve your site's overall performance. Stop guessing at what you're trying to do on the Web and let these authors give you some direction. Read More

from£30.37 | RRP: £22.50
* Excludes Voucher Code Discount Also available Used from £6.79
  • Product Description

    This book offers in-depth advice and guidelines on benchmarking, measuring, and managing a productive Web site. It helps you select the right tool for the job and explains and interprets valuable data on customer impact and revenue opportunities. Extensive case studies from over 50 pioneer companies, including Chrysler, Federal Express, and 3M, illustrate how this valuable methodology works in real corporate settings.

  • 0471172499
  • 9780471172499
  • Robert W. Buchanan, Charles Lukaszewski
  • 7 March 1997
  • John Wiley & Sons
  • Paperback (Book)
  • 316
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.