Media Argumentation: Dialect, Persuasion and Rhetoric Book + PRICE WATCH * Amazon pricing is not included in price watch

Media Argumentation: Dialect, Persuasion and Rhetoric Book

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion.Read More

from£40.57 | RRP: £47.00
* Excludes Voucher Code Discount Also available Used from £56.07
  • 0521876907
  • 9780521876902
  • Douglas Walton
  • 24 September 2007
  • Cambridge University Press
  • Hardcover (Book)
  • 400
  • illustrated edition
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