Media Research Techniques Book + PRICE WATCH * Amazon pricing is not included in price watch

Media Research Techniques Book

This readable, well-organized text is a beginner's guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research. Instructors will appreciate the sampling of interesting assignments and practical exercises in content analysis, survey interview, social roles, depth interview, rhetorical analyses and library research together with analyses of their advantages and disadvantages. Examples are taken from newspapers, television, songs and records, comics, advertisements and radio. The book is designed as a supplementary text in communication studies courses. It also provides a concise review for academics, graduates and professionals.Read More

from£35.10 | RRP: £26.00
* Excludes Voucher Code Discount Also available Used from £7.93
  • 080394179X
  • 9780803941793
  • Dr. Arthur Asa Berger
  • 11 April 1991
  • Sage Publications, Inc
  • Hardcover (Book)
  • 160
  • Second Edition
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