Media Semiotics: An Introduction Book + PRICE WATCH * Amazon pricing is not included in price watch

Media Semiotics: An Introduction Book

This study begins by explaining the concept of the sign and the ideological role of signs and media texts in contemporary culture. Advertisements, glossy magazines, daily newspapers, various TV programmes and recent cinema films are all scrutinised, with each chapter containing a close analysis of particular examples. Key strands in critical theory, which are allied to semiotics, such as ideology, psychoanalytic theory and feminist criticism, are also explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by post-structuralist theory, audience studies and postmodernism, and considers the new media including the interactive computer game, Internet and the World Wide Web.Read More

from£16.18 | RRP: £11.99
* Excludes Voucher Code Discount Also available Used from £4.36
  • 0719045010
  • 9780719045011
  • Jonathan Bignell
  • 29 May 1997
  • Manchester University Press
  • Paperback (Book)
  • 256
  • illustrated edition
  • Illustrated
As an Amazon Associate we earn from qualifying purchases. If you click through any of the links below and make a purchase we may earn a small commission (at no extra cost to you). Click here to learn more.

Would you like your name to appear with the review?

We will post your book review within a day or so as long as it meets our guidelines and terms and conditions. All reviews submitted become the licensed property of www.find-book.co.uk as written in our terms and conditions. None of your personal details will be passed on to any other third party.

All form fields are required.