Media Virus Book + PRICE WATCH * Amazon pricing is not included in price watch

Media Virus Book

Have you ever noticed that the word "media" refers both to the tool for disseminating information in human societies as well as the substrate upon which geneticists grow bacteria and viruses? Rushkoff has written one of the more provocative and insightful analyses of the paths of conceptual infection in human media, and about the techniques and goals of those who spread media viruses. This fun, hip, yet insightful book is well worth buying.Read More

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  • Product Description

    The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.

  • 0345397746
  • 9780345397744
  • Douglas Rushkoff
  • 7 October 1997
  • Ballantine Books Inc.
  • Paperback (Book)
  • 368
  • Revised edition
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