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Meeting Customer Needs (Institute of Management Foundation) Book
Written about the key marketing issues facing managers, this book includes marketing planning, forecasting sales, purchasing and supply, pricing, design and development of products and services, promotion and achieving quality customer services.Read More
from£30.62 | RRP: * Excludes Voucher Code Discount Also available Used from £2.52
- 0750606681
- 9780750606684
- Ian Smith
- 17 January 1994
- Butterworth-Heinemann Ltd
- Paperback (Book)
- 256
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