Merchants, Companies and Trade: Europe and Asia in the Early Modern Era (Studies in Modern Capitalism) Book + PRICE WATCH * Amazon pricing is not included in price watch

Merchants, Companies and Trade: Europe and Asia in the Early Modern Era (Studies in Modern Capitalism) Book

The main objective of the book is to dispel some of the conventionally-held views surrounding trade between Europe and Asia in the sixteenth and eighteenth centuries. For instance, through a comparative and comprehensive study of merchant communities, markets and commodities the individual authors demonstrate that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book as a whole attempts to view trade between Europe and Asia in its totality and emphasizes similarities rather than differences in the two regions.Read More

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  • Product Description

    The main objective of this book is to dispel some of the conventionally-held views surrounding trade between Europe and Asia in the sixteenth and eighteenth centuries. For instance, through a comparative and comprehensive study of merchant communities, markets and commodities, the individual authors demonstrate that Asian merchants were in no way inferior to Europeans in terms of their commercial operations and business acumen. The book as a whole attempts to view trade between Europe and Asia in its totality and emphasizes similarities rather than differences in the two regions.

  • 0521037476
  • 9780521037471
  • 12 July 2007
  • Cambridge University Press
  • Paperback (Book)
  • 344
  • 1
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