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Methods of Research in Social Psychology Book
Here is a detailed guide for students who will design and implement their own independent research. It examines the complete process of experimentation: asking the right question and translating it into a workable design, setting the stage for data collection, designing dependent variable measures, avoiding bias, conducting the post-experimental interview, and writing up the results. Although the approach of the book is primarily practical, it also confronts substantive issues such as ethics, design, validity, and measurement.Read More
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- 0070024669
- 9780070024663
- Elliot Aronson, Phoebe C. Ellsworth, J.Merrill Carlsmith, Marti Hope Gonzales
- 1 February 1990
- McGraw-Hill Publishing Co.
- Hardcover (Book)
- 376
- 2nd Revised edition
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