Michigan State University Contributions to International Business and Innovation (Advances in International Marketing): 19 Book + PRICE WATCH * Amazon pricing is not included in price watch

Michigan State University Contributions to International Business and Innovation (Advances in International Marketing): 19 Book

Features essays in marketing and international business. This book illustrates how individual research streams whose foundations were established during the doctoral program took off and became primary areas of specialization for individual alumni.Read More

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  • Blackwell

    Volume 19 of Advances in International Marketing is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University...

  • 1848554400
  • 9781848554405
  • Tamer Cavusgil
  • 27 January 2009
  • Emerald Group Publishing Limited
  • Hardcover (Book)
  • 244
  • 1
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