Microeconomics for Managers Book + PRICE WATCH * Amazon pricing is not included in price watch

Microeconomics for Managers Book

Developed over ten years at the Stanford Business School, this textbook underscores the connections between contemporary microeconomics and business, using integrated...Read More

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  • Product Description

    This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems. Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter's five forces, signaling, transaction costs, and incentives.

  • 0393976785
  • 9780393976786
  • David M. Kreps
  • 17 October 2003
  • W. W. Norton & Co.
  • Hardcover (Book)
  • 672
  • 1
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