Modern Competitive Strategy Book + PRICE WATCH * Amazon pricing is not included in price watch

Modern Competitive Strategy Book

Offers a broad synthesis of the theory and empirics of the strategy field. This title covers both single business and corporate-level organizations. It uses many short cases company examples and practical tools to illustrate the concepts. It is suitable for either a full semester course or a single module in MBA programs.Read More

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  • Product Description

    "Modern Competitive Strategy, 3e", by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

  • 0071276335
  • 9780071276337
  • Gordon Walker
  • 1 March 2009
  • McGraw-Hill Higher Education
  • Paperback (Book)
  • 352
  • 3
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