Monitoring the Competition: Find Out What's Really Going on Over There Book + PRICE WATCH * Amazon pricing is not included in price watch

Monitoring the Competition: Find Out What's Really Going on Over There Book

Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ``low-tech'' route is often the most effective, how to communicate intelligence information to the decision makers, the importance of ethical guidelines, and how to conduct an intelligence audit to uncover a company's existing intelligence resources.Read More

from£28.96 | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £8.19
  • 0471852619
  • 9780471852612
  • Leonard M. Fuld
  • 27 April 1988
  • John Wiley & Sons
  • Hardcover (Book)
  • 224
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