Morality and the Market: Consumer Pressure for Corporate Accountability (Consumer Research & Policy Series) Book + PRICE WATCH * Amazon pricing is not included in price watch

Morality and the Market: Consumer Pressure for Corporate Accountability (Consumer Research & Policy Series) Book

This book defines "ethical purchase behaviour" as an often unrecognized element in the marketing mix, and shows how it may be used to ensure social responsibility in business. This book should be of interest to students of marketing and social adminstration, and also to consumer pressure groups.Read More

from£N/A | RRP: £40.00
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0415004373
  • 9780415004374
  • Craig Smith
  • 1 January 1990
  • Routledge
  • Hardcover (Book)
  • 416
  • 1st Edition - [Series: Consumer research and policy series].
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