More Than A Name: An Introduction to Branding Book + PRICE WATCH * Amazon pricing is not included in price watch

More Than A Name: An Introduction to Branding Book

This book explores the new world of the brand - now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best-known brands and brand agencies.Read More

from£N/A | RRP: £24.95
* Excludes Voucher Code Discount Also available Used from £N/A
  • 2940373000
  • 9782940373000
  • Melissa Davis, Jonathan Baldwin
  • 23 January 2006
  • AVA Publishing
  • Paperback (Book)
  • 240
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