Multichannel Marketing: Metrics and Methods for on and Offline Success Book + PRICE WATCH * Amazon pricing is not included in price watch

Multichannel Marketing: Metrics and Methods for on and Offline Success Book

Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This book synthesizes methods and metrics that online, direct, and brand marketers have employed so that you can develop, implement, and measure successful cross-channel campaigns.Read More

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  • ASDA

    Multichannel Marketing: Metrics and Methods for On and Offline Successgoes beyond top-level strategic discussions of customer-centric marketing to offer today's in-the-trenches marketing professionals the information they need: practical tested methods and metrics for multichannel marketing programs.

  • Blackwell

    No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must...

  • 047023959X
  • 9780470239599
  • Akin Arikan
  • 24 April 2008
  • John Wiley & Sons
  • Paperback (Book)
  • 288
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