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Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents Book
Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.Read More
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- 0230002560
- 9780230002562
- Professor John Bateman
- 17 April 2008
- Palgrave Macmillan
- Hardcover (Book)
- 332
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