Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents Book + PRICE WATCH * Amazon pricing is not included in price watch

Multimodality and Genre: A Foundation for the Systematic Analysis of Multimodal Documents Book

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.Read More

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  • 0230002560
  • 9780230002562
  • Professor John Bateman
  • 17 April 2008
  • Palgrave Macmillan
  • Hardcover (Book)
  • 332
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