Multinational Management: A Strategic Approach Book + PRICE WATCH * Amazon pricing is not included in price watch

Multinational Management: A Strategic Approach Book

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By examining comparative management issues thoroughly, this text reveals the strengths and weaknesses of competitors and how to adapt organizational practices. Cullen also covers the following key topics: the formation and implementation of strategies in the global environment, the building of strategic alliances, negotiation and cross-cultural communication, international human resource management, and business ethics.Read More

from£27.15 | RRP: £40.99
* Excludes Voucher Code Discount Also available Used from £6.74
  • 0324055692
  • 9780324055696
  • John B. Cullen
  • 16 August 2001
  • South-Western, Division of Thomson Learning
  • Paperback (Book)
  • 696
  • 2nd Revised edition
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