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Multinationals as Flagship Firms: Regional Business Networks Book
* Excludes Voucher Code Discount Also available Used from £3.07
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ASDA
In each business network strategic leadership is provided by the flagship firm which is defined as a multinational enterprise. It has other partners: key suppliers; key customers; key competitors; and key partners in the non-business infrastructure. This study looks at several examples.
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Blackwell
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book professors Alan...
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Pickabook
Alan M. Rugman, Joseph R. D'Cruz
- 0198295626
- 9780198295624
- Alan Rugman, Joseph R. D'Cruz
- 18 May 2000
- OUP Oxford
- Hardcover (Book)
- 232
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