Museum Management and Marketing: 1 (Leicester Readers in Museum Studies) Book + PRICE WATCH * Amazon pricing is not included in price watch

Museum Management and Marketing: 1 (Leicester Readers in Museum Studies) Book

Drawing together articles on theoretical and practice-based developments in the field, this book investigates the linked areas of management and marketing in the museum. The articles deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos.Read More

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  • Blackwell

    Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the...

  • 0415396298
  • 9780415396295
  • 28 February 2007
  • Routledge
  • Paperback (Book)
  • 320
  • 1
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