Must-Have: The Hidden Instincts Behind Everything We Buy Book + PRICE WATCH * Amazon pricing is not included in price watch

Must-Have: The Hidden Instincts Behind Everything We Buy Book

What do the Volkswagen T2a Bus, the contraceptive pill and Jimi Hendrix have in common? Why does a cold and dry environment make people more likely to speak to strangers? What can World of Warcraft teach us about the world we live? This book takes us through the wonderlands of marketing and media to explore the hidden instincts behind our choices.Read More

from£10.89 | RRP: £8.99
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  • TheBookPeople

    Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through the surreal wonderlands of marketing, advertising, and media to explore the hidden instincts behind our choices. Combining this with the latest developments in evolutionary psychology, genetics and consumer research, he explains why we buy what we buy and how we can escape the excesses of twenty-first century consumerism.

  • 0099437929
  • 9780099437925
  • Geoffrey Miller
  • 5 August 2010
  • Vintage
  • Paperback (Book)
  • 384
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